Tips, guides, and insights to help you launch your app with confidence.
Custom Product Pages let you show different versions of your App Store listing to different audiences. Here's how to set them up, what to test, and how to use them to dramatically improve your conversion rates.
Cross-promotion is one of the most cost-effective growth channels available to indie developers. Here's how to build partnerships, implement in-app promotions, and grow your apps together.
Your app just got approved. Now what? Here's the complete guide to everything you need to do in the first 48 hours after App Store approval — from announcing your launch to setting up reviews.
Your app has one shot to make a first impression. Here's how to design an onboarding experience that activates users fast, reduces churn, and turns installs into loyal fans.
Localization isn't just translation — it's one of the highest-ROI growth levers available to indie developers. Here's how to do it right, without blowing your budget.
How does Apple actually decide which apps rank for a search query? Here's a practical breakdown of the App Store search algorithm and what you can do to rank higher.
Downloads are just the beginning. Here are the analytics metrics that actually tell you whether your iOS app is healthy — and what to do when they aren't.
The category you choose affects search visibility, featured placement chances, and how users discover your app. Here's how to make the right call.
Timing your app launch around App Store seasonal patterns can dramatically affect downloads and visibility. Here's what the data shows and how to plan your release.
Acquiring users is only half the battle. Here's how to keep them coming back with proven retention strategies that work for indie iOS developers.
Release notes are a hidden marketing channel most developers waste. Here's how to write update copy that builds loyalty, drives re-engagement, and occasionally goes viral.
Platform-specific strategies for promoting your iOS app on social media — what to post, when to post it, and how to actually get traction without a big following.
Apple Search Ads puts your app at the top of App Store search results. Here's a practical guide for indie developers to run effective campaigns without wasting budget.
Getting rejected by App Store review is frustrating. Here are the most common rejection reasons and how to prevent them before you submit.
Ratings and reviews directly impact your App Store ranking and conversion rate. Here's a practical guide for indie developers on earning more reviews and managing them effectively.
App preview videos are the most underused asset on the App Store. Here's how indie developers can create compelling preview videos that actually convert browsers into downloaders.
Your App Store listing isn't enough. A dedicated landing page gives you control over SEO, messaging, and conversions. Here's how to build one that actually drives downloads.
Apple's Product Page Optimization tool lets you A/B test your App Store listing. Here's how to run experiments that actually improve your conversion rate.
Choosing the right pricing model for your iOS app can make or break its success. Here's a practical framework for indie developers deciding between free, paid, and freemium.
You don't need an ad budget to get your first 1,000 users. Here's how indie developers market their iOS apps with zero money and a clear strategy.
Most App Store descriptions are wasted space. Here's how to write copy that convinces users to download your app — and helps it rank in search.
You don't need Figma expertise or a graphic designer to create stunning app launch images. Here's how indie developers are producing professional showcase visuals in minutes.
A complete, up-to-date reference for App Store screenshot dimensions, device requirements, and best practices for iOS and iPadOS in 2026.
A practical, step-by-step guide to launching your iOS app on Product Hunt — from preparation to post-launch follow-up — without a big audience or marketing budget.
From design to distribution, here are the best tools indie iOS developers are using in 2026 to ship faster, market smarter, and grow their apps without a big team or budget.
Shipping an iOS app is a genuine achievement. Here's how to mark the moment, share it with the world, and turn your launch celebration into momentum for growth.
A step-by-step launch checklist for indie iOS developers covering everything from App Store optimization to social media announcements and first-week growth tactics.
A professional press kit helps journalists, bloggers, and influencers write about your app. Learn what to include and how to put one together as an indie developer.
Your app is live — now what? Learn how to craft launch announcements for Twitter, LinkedIn, and Instagram that drive downloads and build momentum.
App Store approval is a milestone, but the real work starts now. Here's a practical checklist of everything to do in the first 48 hours after your app goes live.
Learn how to design App Store screenshots that grab attention, communicate value instantly, and turn browsers into downloads.
Master App Store Optimization in 2026. Learn keyword research, metadata strategies, and conversion tactics to boost your app's visibility and downloads.
Users decide whether to download your app in seconds. Learn how to nail your App Store first impression with the right visuals, copy, and positioning.
Practical design tips to make your App Store listing stand out. From color psychology to typography, these tips will help you convert more browsers into users.
Getting featured by Apple can transform your app's success. Learn what Apple looks for, how to prepare your app, and how to submit a feature request.